On Thursday, Illinois attorney general Kwame Raoul filed a lawsuit against JUUL Labs, Inc., which is the largest manufacturer of e-cigarettes in the U.S.

The lawsuit claims the company marketed its vaping products to minors and made false claims about the dangers of these products and using them to help with quitting smoking.

The lawsuit says JUUL intentionally targeted young people by creating a product with a sleek design and flavors to mask the taste of nicotine. JUUL also engaged in social media marketing with bright colors and celebrities.

At a press conference announcing the lawsuit, Raoul pointed out that the U.S. Food and Drug Administration did not approve JUUL vaping products to help people quit smoking. The company still markets its products that way.

Another allegation in the lawsuit concerns the nicotine blend in the vape devices. The blend has more nicotine than cigarettes and other tobacco products.

This is the third lawsuit to be filed by a state attorney general this year. Last month, New York’s attorney general filed a similar lawsuit making a lot of the same allegations. Her lawsuit says JUUL used strategies often used by Big Tobacco.

In May, North Carolina’s attorney general filed a lawsuit, making North Carolina the first state to file a lawsuit against the popular e-cigarette maker.

Vaping Injuries in Minnesota

Vaping is an issue affecting children, teenagers and adults all over the nation, with JUUL dominating the market – sales of JUUL e-cigarettes increased 641 percent from 2016 to 2017. A 2019 Minnesota Student Survey found one in four 11th-graders in the state said they had used an e-cigarette within the past 30 days.

As of October 2019, there have been 73 patients in Minnesota who had confirmed or probable cases of lung injury from vaping. The Minnesota Department of Health is also reviewing another 32 cases of potential lung injury associated with vaping.

The first vaping-related death in the state happened on Sept. 6. Two more deaths occurred within the next month.

Have You or a Loved One Been Injured by a JUUL Product?

If you or your child or a loved one has suffered severe lung injuries after using a JUUL vaping device, or have become addicted to nicotine, you may be able to file a JUUL lawsuit.

TSR Injury Law is investigating these types of claims. Our Bloomington defective product lawyers offer a free legal consultation so victims can discuss their situation and ask their legal questions.

We do not get paid unless we obtain compensation on behalf of our clients.

Call TSR Injury Law today at (612) TSR-TIME